Digital We Are
Since the world was hit by COVIT19 pandemic, digital marketing has become a vital component in organizations' overall marketing strategy.
It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product. Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online and various touchpoints.
Search Engine Optimization (SEO)
The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online, and use those terms in their own content.
So, what are some things that can improve a site’s SEO? It’s important to understand that one of the things that makes SEO challenging is that the answer to this question always depends on Google and its most current algorithm.
Keeping that in mind, eWorks Global adhere to and limited to the following practices
Content indexing – It is important to allow search engines to clearly “read” what your site content is, by doing things like adding alt text for images and text transcripts for video and audio content.
Good link structure – It is important that search engines can “crawl” your site structure to easily find all the content on your site. There are many things that we do to properly format links, URLs, and sitemaps to make them most accessible to site crawlers.
Keywords and keyword targeting – Properly deploying your keywords – i.e. the search terms you want your site to be found for—in your content and headers is one of the fundamental building blocks of SEO. It is no longer good practice to “stuff” your content with as many keywords and keyword variations as possible.
Writing high-quality content that uses keywords in the headers and a few times in the crawl-able page content is now considered better practice, and will make pages rank better in search results.
Social Media Marketing (SMM)
This includes everything a business does via social media channels.
Just about everyone is familiar with social media, but we approach social with an integrated and strategic approach. Social media we go far beyond simply creating posts for social channels and responding to comments.
To be effective, efforts are coordinated and consistent rather than an afterthought. To help keep posts consistent, there are many online tools available to automate and schedule social media posts, we use automation as a tool, not a “set it and forget it” solution.
We never consider ourselves in a silo separate from other marketing functions. We look at the company’s wider marketing team to coordinate their message across all platforms, online and off, so that every part of the brand is telling the same story.
In other words, social media marketing is a lot more complicated than managing your personal Facebook or Twitter profile. It requires a blend of creative thinking and objective, data-driven strategy.
Our Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal always is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. “Content” can mean blog posts, resources like white papers and e-books, digital video, podcasts, and much more.
In general, it should first and foremost provide value to the consumer, not just advertise the brand or try to make a sale. Content marketing is about building a sustainable, trusting relationship with your customers that can potentially lead to many sales over time, not just making a single transaction.
Content marketing works in symbiosis with other types of digital marketing: It is a way to incorporate SEO search terms into fresh website content, and the content created can be shared as social media posts and in email marketing publications. Looking at the analytics for your content marketing can tell you a lot about your customers: what are they looking for when they land on your site? What kinds of content make them stay on the site longer and keep looking around? What kinds make them lose interest and navigate away?
Unlike a method such as PPC, content marketing is a long-term strategy. Over time, we build up a library of content (text, video, podcasts etc.) that will bring users to the site via search engines. This content library also helps promote knowledge of your brand and increases your profile as a resource for information. And, if users are visiting your site for information, ideally they will remember you as an authority when it’s time to make a purchase.
Even with the emergence of social media, mobile applications and other channels, email is still one of the most effective & challenging marketing techniques, It can be part of a content marketing strategy, providing value to consumers and over time convert an audience into customers.
Our Email Marketing include and not limited to:
Create a Sense of Urgency – Writing email copy that lets your recipients know that time is running out to get a special deal or that there are only a limited number of the offer available, can increase the number of people clicking through to your website.
Personalize Your Email – Setting your emails and subject lines up to incorporate the recipient’s name is a proven way to increase open and click through rates.
Let Recipients Set Their Preferences – Allowing users to specify how often they want to hear from you can help keep some of your email subscribers subscribed to your list and clicking on your emails.
This digital marketing type is this focused on reaching your target audience on their smart phone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. We custom tailor, offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.
Our experience in this field allows us to take your message to where you customers are, and in 2020 it is very clear: your potential customers are on their phones.
One of the major advantages of digital marketing is that it is highly trackable and measurable. Once, the only trackable marketing pieces were coupons and similar direct mail offers. If a customer used the coupon, you knew the message resonated. Today, analytics allow marketers to track user behavior at a highly detailed level: how many times they click on a link, how much time they spend on a web page, how often they open emails, and much more. But the vast amount of information available about digital marketing performance can feel like drinking from a fire hose, and we understand what the data mean and how they should inform strategy.
Not only does this allow us to learn what is successful with consumers and adapt their marketing messages moving forward, it also means they can demonstrate their value to the company. Understanding all of this data and using it to make strategic decisions is an important part of our digital marketing works, and one that sets us apart from our competitors.
There are many tools available for measuring the success of digital
Google Analytics, which can be customized in nearly endless ways to measure how your site is performing, which keywords are bringing users to your site, how users are navigating through your website, and much more. Analytics is a free service offered by Google that allows you to track and analyze customer data. It's the most ubiquitous analytics tool on the web, and for good reason -- it's simple to use, but it's also powerful and highly customizable.
Slack - is a collaborative messaging tool ideal for small teams. It runs "#channels", which can be separated by topic so that important conversations on business topics aren't interrupted by discussions on team bonding activities. Themed slack groups are great for networking and sharing your new content with relevant, powerful players in your industry.
Optimizely - allows us to continuously run A/B tests and multivariate tests on customer site to lift conversion rates and revenues.
Sniply - also provides analytics so to track visitors, bounce rate, conversions, or any other relevant data we might need.
BuzzSumo - connects influencers with companies looking to partner with them. This tool is great for companies who are unsure of how to reach their target demographic. The user can search the database of top influencers in their field of expertise, and then reach out to form affiliations. it also gives you the ability to view past trending topics and mentions. The analytics feature can gives a peek at what we should be monitoring, as well as areas we can improve.
Ahref - is SEO tool to help punch up customer website traffic. They have data for around 150 million keywords in the U.S., and even more for 150 other countries. It is great for competitive analysis, that allows to check out who is linking to your competitors, what their top pages are, and more. You can see where their content ranks and, using the Content Gap tool, identify key weaknesses for your content areas.
Google AdWords - is one of the most popular options for advertising your business on Google's search engine results' pages. Payment is based on either a pay-per-click or pay-per-call structure. Google AdWords hosts the Google Keyword Planner, where you can research which keywords you want to include in your ad and your other content. You can set budget caps on how much you want to spend.
Ultimately, the tool helps you funnel more prospects to your website. AdWords is an excellent way to display your products or services on Google's results pages for very specific queries. For instance, let's say someone searches for "best CrossFit gym in Dubai". Sure, you could work on your SEO and hope to appear organically -- but you can also bid on the keyword and appear at the top of the page, enabling you to capture tons of high intent visitors.
Above tools are cited as examples, we use more that 100 such tools to make sure that our customers digital marketing campaigns best fit their budget requirement and targets.