The foundation of every business is their products and service they offer to their customers. This being the main revenue stream demands a thorough knowledge and HOW it can reach to the target market and consumers.
There are a lot of different ways to advertise your brand and product.
Despite the array of choices at hand, all types of advertising share two mutual goals: to influence consumers and convert them either into customers or leads. When creating an impactful advertising campaign, no matter the platform, advertisers have a method to their madness that starts with research and strategy.
There are two larger categories of advertising: digital and traditional.
Digital advertising can reach a wide audience in a variety of different ways by harnessing the all-powerful internet, and can also be customized to narrow down an audience by their demographics.
Traditional advertising focuses largely what you'd think of when you think of "typical" advertising: television, radio, newspaper, magazine, direct mail, and billboard designs. This type of advertising reaches an enormous audience. This is great because it means that more people are seeing your advertisement, but it's hard to know whether or not the right people are seeing them.
Social media advertising serves promotions via social media platforms. Advertising on social media gives you a quick ROI because everything on social is done in real-time. With UTM codes, you can track exactly where your sales are coming from when you tag your social media advertisements as such.
Social media advertising allows for a little more freedom to release a brand's personality, as social media tends to be a more relaxed platform than a paid search advertisement or a television commercial.
Banners and pop-up advertisements make it obvious that they're trying to sell you something. Native advertising camouflages itself.
By appearing as an almost-perfect match to the content that surrounds it, native advertisements come in the form of articles or videos on websites that are already hosting similar materials.
In style and format, display advertisements are unmistakably selling you something. The obvious nature of display ads is a unique factor within the field of digital advertising, since ads are typically implemented subtly.
Display advertisements can be designed to be animated or stagnant, and are typically found along the top or sides of web pages. Display ads aim for quick conversions and their potential reach is enormous because search engines can match an ad with millions of websites based on keyword and targeting preferences.
While the field of advertising has evolved, the goals have remained the same: to influence the opinions and buying decisions of consumers. Advertising through print media was once the dominant form of advertising.
Today, it exists among the millions of digital advertisements and it's just as important.
Print advertising includes advertisements in
Newspapers and magazines
Flyers and posters
Direct mail (postcards and letters)
Understanding your audience and your own business are crucial when making the decision regarding whether or not you'll be using print advertising. What age group are you advertising to? Is the message something we can all understand or is it local?
Broadcast advertising is sharing promotional messages about your product or service via television or radio. This type of advertisement is a risky investment considering how easy it's been made for us to skip or change the channel completely.
Infomercials, network spots, national spot advertising, local spot advertising, and public service announcements are all forms of broadcast advertising. While broadcast is not the marketing tool that it once was, it has not reached a point of complete extinction, either.
Outdoor advertising, otherwise known as out-of-home advertising (OOH), is simply any advertisement made visible to a consumer outside of their home. Just like broadcast advertising, outdoor advertising is considered a mass-market medium and is intended to support broad messaging and branding efforts.
Implementing graphic design into outdoor advertising is critical. Think about how quickly people pass by a billboard design. In the few seconds that a driver has to see it, the message has to be read and understood.